我们的 品牌模式

ZAIDANGJINSHIDAI,RENMENXIWANGZIJINENGGOUDUIDIQIUDEFAZHANFANGXIANGZUOCHUXUANZE。TAMENMEIYICIDUIPINPAIDEXUANZE,DOUSHIZAIXINGSHIZHEIYIQUANLI。TAMENQIWANGPINPAIJUYOUTOUMINGDU、YOUYIYI,BINGJUYOUSHEHUIZERENGAN。CHUCIZHIWAI,TAMENHAIXIWANGZIJISUOXUANDEPINPAIQINGSONGHUOPO、YOUCHUANGZAOLI、JUYOUQINMIGAN,FUYOUGANQINGBINGQIECHONGMANMEILI。RUJIN,SHICHANGDAKAILEYIGE“PINPAIYIFURENDELILIANGERSHENG”DEXINJUMIAN。

DANENGQIXIAGEDAPINPAIJUNJIJITOUSHENYUYINSHIYUJIANKANGDEGEMINGZHIZHONG。QIZHONGYIXIEBEICHENGWEI“DANENGXUANYANPINPAI”,TAMENJUYOUQINGXIDEPINPAIMOSHI,SHIDANENGXUANYANDEJIANXINGZHE。HAIYOUYIXIESHANGWEICHENGWEI“DANENGXUANYANPINPAI”,DANWOMENCHOUCHUMANZHI,JIHUAJIANGQIXIASUOYOUPINPAIDOUDAZAOCHENGWOMENDEXUANYANPINPAI。

WEILESHIXIANZHEIYIXIONGXINZHUANGZHI,WOMENQUEDINGLEDANENGXUANYANPINPAIDEMOSHIKUANGJIA,DUIZHEIXIEPINPAIJINXINGLEDINGYIHEDINGWEI,BINGSHEDINGLEPINPAIDEJIHUOJIHUA。

SHENCAI8:DANENGXUANYANPINPAIMOSHIYIRENWEIBEN,JIYUZHEIYIDUTEDESHIJIAO,WOMENZAIXIANSHIHUANJINGDEPENGZHUANGZHONGXUNQIUSHIHEPINPAIDEFAZHANFANGXIANG。

SHENCAI8:WOMENDEXUANYANPINPAITONGSHIJUBEIXIALIEYAOSU:

  • 坚持这样一个信念并为之奋斗:业务应具有现实意义,且与人们的生活息息相关;
  • 致力于改善人类健康和保护地球

WOMENDEGONGSIYUANJING“One Planet. One Health”SHIMEIGEDANENGXUANYANPINPAIDEZHUXINGU,WOMENZHENGZHILIYUTONGGUOFENGFUQIANGDADEPINPAIZUHE,JIANGZHEIYIMEIHAOYUANJINGBIANCHENGXIANSHI。

SHENCAI8:DANENGXUANYANYUNDONGRUHUORUTU,40GEDANENGPINPAIKAIQILEXUANYANPINPAIZHILV。

我们拥有这样一个远大理想:达能旗下的每一个品牌都将成长为我们的宣言品牌,它们将助推饮食与健康的革命,驱动可持续的盈利增长。这正是达能与其它品牌的不同之处。

Danone, brand model