独特的 增长模式

构建平衡增长模式

SHENCAI8:DANENGZHILIYUGOUJIANPINGHENG、KECHIXUDEYINGLIXINGZENGZHANGMOSHI。

 

增长:商业模式的核心

神彩8:身处日新月异的食品饮料行业,达能致力于在市场中构建领导地位。

SHENCAI8:WOMENYONGYOUZHIMINGDEPINPAIZUHE,ZAICHUANGXIN、PINPAIJIHUOHEQUDAOTUOZHANFANGMIANJUYOUGAODUZHIXINGLI。

 

推动盈利性增长

ZAIRIYIDONGDANGHEFUZADESHICHANGHUANJINGZHONG,DANENGZHILIYUTONGGUOHELIFENPEIZIYUAN、TISHENGXIAOLVHEYOUHUACHENGBENLAIQIANGHUAQIZENGZHANGMOSHI,BINGZAIGUANLIDUANQI、ZHONGQIHEZHANGQIFAZHANZHIJIANBAOCHIPINGHENG。

 

启动效率提升项目:通过节约成本来推动增长

ZAICIBEIJINGXIA,DANENGQIDONGLEYIXIANGWEI“Protein”DEXIAOLVTISHENGXIANGMU,ZHILIYUZAI2020NIANNIANDIQIAN,JIEYUE10YIOUYUANDEXIAOSHOUHEYIBANXINGZHENGGUANLIFEIYONGCHENGBEN,YIZENGQIANGGONGSIDEJINGZHENGLI。XIANGMUZAIYUWEIGONGSIDEXIANYOUSHANGYEMOSHIZHURUKECHIXUDEXIAOLVYUANSU,CHUANGZAOZUIJIATIAOJIANLAIBANGZHUGONGSIZUODAOGENGYOUGAOXIAODECAIGOU、KAIZHIHEGONGZUO。ZHEIBUFENZENGZHANGSUODEDABUFENJIANGYONGYUZHICHIGONGSIJIXUSHISHIQIZHANLVEHESHIMING。

 

践行企业责任:成为“共益企业”,信守商业成功和社会进步的双重承诺

ZAI1972NIANNEICHANGZHIMINGDEMASAIYANJIANGZHONG,DANENGSHOUWEIDONGSHIHUIZHUXIJIANSHOUXIZHIXINGGUANANDONGNI·LIBUTICHULESHANGYECHENGGONGHESHEHUIJINBUDESHUANGZHONGCHENGNUO。RUJIN,DANENGTONGGUOYUGUOJIFEIYINGLIJIGOUGONGYISHIYANSHI(B Lab)HEZUOHUODELE“GONGYIQIYE”(B Corp)RENZHENG,ZHEICHENGWEIDANENGSHUANGZHONGCHENGNUOFAZHANDAOLUSHANGDEXINLICHENGBEI。

JIYUZHEIYIDIAN,DANENGYIKAISHIXUNQIUZHUANBIANQIJIANPINPAIDECHANPINSHEJIYUSHENGCHANFANGSHI,LAIWEIXIAOFEIZHEYUGUDONGCHUANGZAOJIAZHI。QINULIZHUYAOBAOKUOJIANHUASHIPINHEYINLIAOCHANPINDEPEILIAO,YIJITUICHUYOUJIHEFEIZHUANJIYINDEXINPINXILIE。GONGSIHAIZHILIYUCUJINKECHIXUNONGYE、GULIXUNHUANJINGJI、BAOHUSHUIYUANDI、JIANSHAOLANGFEIHETANZUJI、JIXUTUIXINGDONGWUFULIHEHUIKUISHEQU。

 
 

全新战略资源管理方式

ZUOWEIYIJIAJUYOUGAODUSHEHUIZERENGANDEQIYE,DANENGHAIZHILIYUTUIJINQISHANGYOUYEWUDEZHUANXING,SHEJIHUANJINGGUANLI、YUANCAILIAOGONGYING、SHENGCHANLIUCHENGHEWULIUYUNSHUDENG,ZAIYOUHUACHENGBENDETONGSHI,BAOHUZHANLVEZIYUANDESHENGMINGZHOUQIHECUJINJIAZHICHUANGZAO,CONGERZAIJINGZHENGZHONGHUODECHAYIHUAYOUSHI。

DANENGDEZHANLVEZIYUAN(NIUNAI、SHUIHESULIAO)GUANLIXINFANGSHISHIGONGSIZHANLVEFAZHANFANGXIANGZHIYI。DUIDANENGERYAN,WULUNCONGJINGJI、HUANJINGHAISHISHEHUIJIAODUCHUFA,ZHEIXIEZIYUANDOUZHIGUANZHONGYAO。DANENGDEZHUYAOYUANCAILIAOYUANZIDAZIRAN,ZHIYOUWEIYEWUSUOZAIDIDESHENGTAIXITONGHESHEQUCHUANGZAOJIAZHI,YIJIYUTAMENFENXIANGJIAZHI,CAINENGTUOSHANDIBAOHUZHEIXIEYUANCAILIAO。WOMENDUIZHEIXIEZIYUANJINXINGXUNHUANGUANLI,YIWEIHUQIYONGXUSHIYONGXINGHESHULIANGWENDINGXING,CONGERZHENZHENGQUEBAOWOMENDEJINGZHENGYOUSHI。

 
 
Danone, growth brands model

2020目标

ZUOWEIZHUANXINGJIHUADEYIBUFEN,DANENGZHIDINGLEGENGJINQIDE2020NIANCAIWUZHIBIAO,ZHIZAIQUEBAOGONGSIWENBUQIANJIN,SHIXIANQIANGJING、KECHIXUDEYINGLIXINGZENGZHANG。DANENGDEMUBIAOSHIZHENGTIXIAOSHOUTONGBIZENGZHANGZAI4%ZHI5%ZHIJIAN,BAOKUOBAOBIAOSHITICENGMIANSHANGYIXIAZHIBIAO:

• 北美市场基础乳制品和植基产品、专业特殊营养,以及饮用水和饮料的销售强劲增长,同比增幅达到5%以上;

神彩8:• 国际市场基础乳制品和植物基产品的销售同比增长在3%至4%之间。

SHENCAI8:DANENGWEI2020NIANJINGCHANGXINGJINGYINGLIRUNLVSHEDINGDEMUBIAOWEICHAOGUO16%,ZHEIZHUYAOJIANGYOUYIXIAYINSUQUDONG:

神彩8:• 通过更审慎和更严格的资源分配确保所有品类利润率的结构性改善,保障盈利性增长;

• ANZHAO“Protein”JIHUA,DAO2020NIANJIANGJIESHENGCHAOGUO10YIOUYUANDEZIJIN,QIZHONGZHISHAO3YIOUYUANJIANGZAITOUZIYU2020NIANDELIRUNLVZENGZHANGJIHUA(CONG2018NIANQIMEINIAN1YIOUYUAN);

SHENCAI8:• TONGGUOSHOUGOUWhiteWave,ZAIJINGCHANGXINGJINGYINGLIRUNCENGMIAN2020NIANJIANGCHANSHENG3YIMEIYUANDEXIETONGXIAOYING。

最后,达能将继续侧重于增加其自由现金流,这将有助于实现财务去杠杆,达能的目标是2020年的净债务/EBITDA比例低于3;达能致力于在2022年达到12%左右的投资回报率。