引领创新步伐

达能是世界知名的瓶装水公司之一。我们通过紧跟消费趋势,持续创新,并将健康饮水的理念充分融入到业务战略之中,奠定了在饮用水市场上的地位。

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随“需”应变

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为了满足消费者对随身便携包装的需求,富维克于2017年推出330毫升运动瓶盖水瓶,依云也在美国推出了相同的设计。日本市场则对小包装情有独钟,品牌推出了特制的200毫升小瓶装,尺寸特别适合自动售货机。

迪士尼公主、黑武士、蜘蛛侠、米老鼠、星球大战及其附属卡通设计均为卢卡斯影业或迪士尼公司、或两者在美国和/或其他国家的子公司所拥有的注册商标和/或版权作品©Disney

 

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入乡随俗

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我们的土耳其品牌Sirma、墨西哥品牌Bonafont、乌拉圭品牌Salus以及阿根廷品牌Villavicencio都具有浓烈的文化传承色彩,它们在2017年推出了标志性的珍藏版水瓶。我们还通过本地品牌推广项目加强社区互动,如墨西哥Carrera Bonafont 五公里马拉松赛事。2018年,我们在中国对脉动品牌进行了升级,包装与市场营销更加贴合本地文化,并与知名社交媒体及本地名人展开合作。

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神彩8:达能不遗余力地推广健康饮水

通过教育鼓励消费者作出更好的选择

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保护大自然

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